SMX Advanced London – An Event for Experienced Professionals

SMX Advanced London, the 4th Search Marketing Expo event will be held in London on May 17 & 18 in Covent Garden. This year the event will be dedicated to the needs of experienced professionals. No longer will this event have a mixture of basic through advanced content. It will be a unique opportunity for everyone attending to have high-level conversations about SEM without slowing down for beginners.

This year’s keynote speaker will be Barak Berkowitz, Managing Director of Wolfram Alpha LLC. For over 30 years, Berkowitz has played an important role in some of the world’s most influential computing and internet companies. From leading the building of the world’s first consumer computer store chain at Macy’s New York in 1981 to Apple, Logitech, Infoseek and Six Apart, Berkowitz states, “my passion has always been introducing new technologies that give people powers they never imagined they could have.” At SMX Advanced London, Berkowitz will talk about how Wolfram | Alpha offers a compelling approach to Google, Bing and other search engines.

Some of the topics covered at this event include SEO ranking factors, changes in paid search ads, discussions on social media such as Facebook and Twitter on your online marketing efforts, and search marketing conversion and analytics topics.